Tim Sohn, founder of Sohn Social Media Solutions, celebrates his 39th birthday, which inspired him to write this blog post about Facebook business pages.

On June 19, I turned 39 years old. This was a unique birthday for me because my dad gave me an avocado. Why an avocado you may ask? You might think I’m a fan of guacamole (which, I am). But, as you can tell from the photo, I have a slightly high forehead and also (not so obvious by the photo) a crown in the back of my head. Not the king kind of crown. The hair is disappearing kind of crown. Oh, and by the way, no, the cake isn’t on fire lol … My dad gave me the avocado because he’s been rubbing avocado on his head, and it appears that some of his hair is growing back. He was so excited! So, what does all of this have to do with your Facebook business page? I’ve had the number 39 on my mind a lot lately, so I thought I would share 39 things worth trying on your Facebook business page:

1) Create an awesome Facebook business page cover video or photo. That’s right – I said video. Facebook is rolling out the capability to use a Facebook cover video. This is such an amazing opportunity for you – this is the first thing customers and potential customers see visually when they come to your business page, so make it count.

2) If you do use a Facebook cover photo, make sure its dimensions are 828 X 315 pixels, or else it will get cut off. Also, after you publish it, check it out on both your computer and smartphone to make sure no parts of your image get cut off.

3) If you’re not a professional designer, try using Canva to create your Facebook business page cover photo. Canva makes it really easy for non-designers to make great cover photos and other social media posts.

4) Continuing on the theme of video, include video in your posts as often as possible. Facebook’s algorithm prefers video posts, and more people will see them as a result.

5) Try different types of videos. Create an intro video about your business, a short video with text animation of a testimonial of a customer talking about your awesome business. Even better, have a customer give a testimonial on video. Other ideas are to do a video contest where customers share a video of them using your service or product, employee bios and FAQs.

6) But don’t only use recorded video because Facebook Live videos will be seen by the most number of people before you even promote them at all. Facebook Live videos are a great way to increase engagement – and especially reach. From time to time I give presentations on social media, and recently I have Facebook Live’d some of them. You can check them out over on the Sohn Social Media Solutions Facebook page – https://www.facebook.com/SohnSocialMediaSolutions.

7) When you create your Facebook Live videos, it’s a great idea to purchase a mic that you can use with your smartphone. The audio is so much better. I recently bought a lavalier mic, and it works amazing. You don’t need to have a fancy camera – a smartphone works just fine.

8) Other things you’ll want to think about are lighting and purchasing a tripod (and making sure it’s set up in a good location so viewers can see everything throughout the Facebook Live event).

9) The most important tip when it comes to Facebook Live is make sure you have someone dedicated to man-ing (or woman-ing) your smartphone in case the video gets paused accidentally. That person can also monitor the comments and let you know what they are, so you can answer them during the Facebook Live session.

10) Facebook limits the number of people who see your business page posts in their personal news feeds. In fact, as few as 2-6 percent of the people who Like your page actually see your posts. That sucks! One way to get around this is to create a Facebook Group and invite people to join. Facebook does NOT limit how many people see your posts in Groups. Facebook actually sends people who join your Group a notification every time you post.

11) Another way to get around this sucky limitation on Facebook business pages is to purchase Facebook ads. One of the best ways you can utilize Facebook ads is to use what are called Boost Posts. What Facebook lets you do is take a Facebook business page post that you created organically and then promote it using a boost post – one type of Facebook ad. You can target the post to people who already like your page (although may not actually see it without the ad), people who like your page and their friends, as well as by age, gender, location, and more. Facebook ads are really a necessity to successfully use a Facebook business page now.

12) Ask your customers to submit a Facebook review. There are many ways to do this. Every time a customer buys something from your store, email them a request to review your product/service on Facebook. Make sure to send them a link to your Facebook Reviews. For example, I send my customers to https://www.facebook.com/sohnsocialmediasolutions.com/reviews. It would be this same formula for you. If you don’t want to send out an email (although you’ll want to especially if you’re an ecommerce business), simply ask your customers before they leave your store at the cash register to submit a Facebook review. Social media reviews help improve your search engine optimization, and when people visit your Facebook page you want to make sure you have great reviews on there because people will decide whether they buy from you based on these reviews. If you have sucky reviews, make sure you respond to those, when necessary responding by phone.

13) Join your local Chamber of Commerce and/or industry trade association. Most of these organizations have active Facebook business pages, and they will happily share your posts with their Facebook following. I’m a member of the Tri-State Chamber of Commerce in Port Jervis, N.Y., and the Pike County Chamber of Commerce in Milford, Pa., and they’re both happy to share my social media posts when I ask them too. Sometimes they even share them without me asking.

14) Keep creating Facebook videos. They are so important.

15) Keep creating Facebook videos. They are so important.

16) Keep creating Facebook videos. They are so important.

17) Keep creating Facebook videos. They are so important.

18) Keep creating Facebook videos. They are so important.

19) Keep creating Facebook videos. They are so important.

20) Keep creating Facebook videos. They are so important.

21) Keep creating Facebook videos. They are so important.

22) Keep creating Facebook videos. They are so important.

23) Keep creating Facebook videos. They are so important.

24) Keep creating Facebook videos. They are so important.

25) Keep creating Facebook videos. They are so important.

26) Keep creating Facebook videos. They are so important.

27) Keep creating Facebook videos. They are so important.

28) Keep creating Facebook videos. They are so important.

29) Keep creating Facebook videos. They are so important.

30) Keep creating Facebook videos. They are so important.

31) Keep creating Facebook videos. They are so important.

32) Keep creating Facebook videos. They are so important.

33) Keep creating Facebook videos. They are so important.

34) Keep creating Facebook videos. They are so important.

35) Keep creating Facebook videos. They are so important.

36) Keep creating Facebook videos. They are so important.

37) Keep creating Facebook videos. They are so important.

38) Keep creating Facebook videos. They are so important.

39) Try avocado on your head. It will be messy and fun. I promise. Post a photo of you lathering up your head on my Facebook business page at https://www.facebook.com/sohnsocialmediasolutions using hashtag #avocadoselfie.

Tim Sohn is CEO and founder of Sohn Social Media Solutions. He can be reached at 570-559-7224 or tim@sohnsocialmediasolutions.com. Visit SohnSocialMediaSolutions.com for more info about the services I offer.

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