I wrote an article on how publishers are using messaging apps (aka chat apps) – “Publishers Find New Audiences Through Messaging Apps” – which was published in Editor & Publisher. I spoke to digital executives from The Wall Street Journal, BBC World Service and ESPN about apps including Facebook Messenger, Snapchat, Line, Viber, and more:
“Social media platforms like Facebook and Twitter let publishers reach the masses. However, there is a yearning by some (especially youths) to connect with media outlets in a more personal way. Enter messaging—or chat—apps.
Messaging/chat apps allow the user to send and receive messages and notifications on-on-one with other users. Examples of these apps include Facebook Messenger, Snapchat, Viber, Line (which went public in July), WhatsApp and WeChat.”
To read the entire article, click here.
Also, a big thank you to INMA for including my messaging/chat apps case studies in their report – “Chat Apps and Bots: The Next Media Distribution Platform.” Click the image below for details: