The Wall Street Journal, BBC World Service and ESPN talk about how they use messaging/chat apps to reach new audiences. Article by Tim Sohn.

I wrote an article on how publishers are using messaging apps (aka chat apps) – “Publishers Find New Audiences Through Messaging Apps” – which was published in Editor & Publisher. I spoke to digital executives from The Wall Street Journal, BBC World Service and ESPN about apps including Facebook Messenger, Snapchat, Line, Viber, and more:

“Social media platforms like Facebook and Twitter let publishers reach the masses. However, there is a yearning by some (especially youths) to connect with media outlets in a more personal way. Enter messaging—or chat—apps.

Messaging/chat apps allow the user to send and receive messages and notifications on-on-one with other users. Examples of these apps include Facebook Messenger, Snapchat, Viber, Line (which went public in July), WhatsApp and WeChat.”

To read the entire article, click here.

Also, a big thank you to INMA for including my messaging/chat apps case studies in their report – “Chat Apps and Bots: The Next Media Distribution Platform.” Click the image below for details:

Tim Sohn of Sohn Social Media Solutions is mentioned as co-author in chat/messaging apps report by International News Media Association.

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