While social media has evolved into a lucrative tool for businesses, the essence of social media remains quite simple. At its core, social media is social. It’s a haven for the people-lovers of the world who desire to connect with others similar, and unlike, themselves. “Why I Social” podcast’s September lineup of guests consisted of four individuals (including myself) who were lured into the professional digital world by the magnetic environment of their social communities. Click here to read the whole article.

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