Natalie’s Orchid Island Juice Company, which sells fresh-squeezed juice in grocery stores, restaurants and small businesses, was founded in Florida in 1989. Over the years, the business has seen many changes, including a new facility, tremendous expansion – and changes in how it promotes its products.
The clean label juice provider sells its juice in 30 states and 24 countries worldwide. However, even though Natalie’s has customers around the world, the company’s marketing strategy is focused on hyperlocal markets. In fact, the company recently hired Natalie Sexton as chief marketing officer specifically with the task of growing its millennial customer base. Street Fight recently caught up with Sexton to find out what hyperlocal strategies the company is using to up its millennial marketing game.
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